10 Best Selling Products of 2020 in Global E-Commerce: Unveiling the Top Trends

Author: Overseas Research Center | Update Time: 2021-01-27 12:22:05

The dynamic world of e-commerce witnessed a whirlwind of sales in 2020, and today we reveal the top 10 best selling products that captured the hearts of consumers worldwide. Curated through a Google Trends scoring system, the list provides invaluable insights for e-commerce sellers in 2021. These products proved to be hot favorites and epitomized the evolving preferences of global consumers.

1. Pet Care Products (Score: 100)

Reigning supreme atop the list is the ever-growing demand for pet care products. As reported by the American Pet Products Association, a staggering 67% of households in the United States alone own pets, driving the popularity of pet supplies such as double-sided winter coats, puppy potty training mats, dog harnesses, and luxury pet beds. The pet care industry’s remarkable expansion, with a market size exceeding $223 billion in 2019, is projected to continue its upward trajectory at a compound annual growth rate of 5.9% from 2020 to 2026.

2. Auto Parts Products (Score: 97)

Zooming into second place are auto parts and accessories, consistently among Amazon’s best selling products. From seat cushions to magnetic phone holders, these items never go out of style. In 2020, Amazon and eBay witnessed soaring sales, reaching $10.3 billion and $6 to 7 billion, respectively. Industry forecasts estimate the global auto parts market to reach a staggering $522 billion by 2022.

3. Sports Equipment (Score: 85)

The third spot is secured by sports equipment, fueled by the surge in home fitness due to the pandemic. Fitness enthusiasts worldwide flocked to purchase fitness belts, dumbbell sets, barbells, and spinning bikes to embrace a healthier lifestyle. The global sports equipment market size, valued at approximately $126.23 billion in 2019, is expected to grow to $148.2 billion by 2023.

ab wheels daily necessities
ab wheels daily necessities

4. Reusable Water Bottles (Score: 85)

As environmental consciousness takes center stage, reusable water bottles have become a sought-after commodity. Responding to the global call for eco-friendly alternatives, the market for reusable water bottles reached $8 billion in 2018 and is anticipated to hit $11 billion by 2025.

530ml water bottle
530ml water bottle

5. Sports and Leisure Products (Score: 76)

In the fifth position, sports and leisure products provide fitness enthusiasts with the tools to lead active lifestyles. These offerings are celebrated by consumers for providing a comfortable and enjoyable fitness experience. The leisure sports industry is projected to reach an impressive $257.1 billion by 2026, witnessing a compound annual growth rate of 6.7% from 2019 to 2026.


6. Skin Care Products (Score: 74)

Climbing the charts, tear-off facial masks emerge as the best-selling skin care products online. Their affordability and widespread usage have garnered immense popularity, with a monthly search volume of 30,000 for relevant keywords.

7. Mobile Phone Cases (Score: 73)

The surge in smartphone usage has driven the demand for mobile phone cases, which now go beyond mere protection to showcase trendy and uniquely designed options. The mobile phone case market was valued at $20.53 billion in 2018 and is expected to grow at a compound annual growth rate of 6.3% from 2019 to 2027.

Phone Pop Out Socket Shine Transparent
Phone Pop Out Socket Shine Transparent

8. Wearable Devices (Score: 53)

Wearable devices are a staple for fitness enthusiasts, combining functionality and style. From tracking steps to monitoring heart rates, these smartwatches have evolved to provide a plethora of features, including call answering and message reading. Global smartwatch sales are projected to surpass 100 million in 2020.

9. Yoga Mats (Score: 52)

The yoga trend saw a sharp rise during the pandemic, leading to heightened demand for yoga mats. Environmentally friendly and non-toxic yoga mats, especially those made from recyclable polyurethane (PU) rubber, are increasingly preferred by conscious consumers.

Yoga Mat Best Selling Products

Yoga Mat – Best Selling Products

10. Shapewear (Score: 50)

Rounding up the top 10, shapewear has become a popular category for women seeking both fashion and comfort. As shapewear’s comfort improves, it has become an essential product for daily fitness, catering to the growing demand for multi-functional underwear. As we step into 2021, these best selling products offer valuable reference points for e-commerce sellers seeking to meet consumer demands and preferences effectively. Embracing evolving trends and adapting to consumer needs will be crucial in shaping the future of the e-commerce landscape.

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